A London Based Experiential Agency
Besixth is a London based agency, specialised in creating experiential marketing events. They needed to create a brand that was as memorable as the events they put on.
We would use the agencies vast catalogue of images as core pillar for the development of the brand.
This project required all design assets, including; logo, colour palette selection, imagery, company credentials, website UI and interactive events calendar UI.
We started by sorting through the archives of imagery, looking for those that best showcased the quality of what besixth was all about.
We created moodboards to explore all possibilities for the brand, paying particular attention to how we would incorporate imagery.
Once happy with a general direction we then work up several initial ideas, and continue a process of refinement until we have our core identity.
Now we have the crux of our brand approved, it's time to put in application and start creating the website & creds.
The Besixth logo is simple, clean & minimal. Designed to work in different colours on a variety of backgrounds, the capitalised font and deliberate kerning gives it prominence on any page, with the varied line weighting creating strong juxtaposition within the logo.
We created a muted pastel colour palette with tonal variations for each colour, deliberately selecting a combination of warm and cool colours.
For our primary font we used Berthold Akzidenz Grotesk BE. It's a sans serif font that offers a variety of weightings, and it's the combination of these weights we use throughout the brand to add depth and contrast to the page.
We used gradient mapping to introduce our brand colours to the imagery we had. Not only did this look fantastic, but it enabled us to unify large quantities of imagery whilst providing a practical design solution for the brand in the future. This also worked well when paired with the bold graphics and typography choices.
We wanted a clear visual relationship from the company credentials to the through to the website, which is why when you land on the Besixth homepage, you are met with the same white boarder housing a promotional video. We found this was the perfect way to showcase what Besixth was all about right from the word go. For the website we utilised a 4 column grid, ensuring continuity and structure on every page.This accompanied by the brand colours and filtered photography resulted in a harmonious design that truly reflected the ethos of the brand.
You are met with subtle scrolling animations and interactions that make the whole experience smooth and effortless. These range from full page sliders to dynamic page transitions and precise filtered overlays, carefully placed and used in moderation to create a well rounded and premium feel.
To generate organic traffic to the site we built an online events calendar. This showcased a variety of festivals and opportunities for brands to get involved. This proved to be a valuable marketing tool that would capture leads and get potential clients moving through the first stage of the funnel.
We kept the fluidity of the desktop site whilst ensuring the performance was still optimal for mobile. We incorporated fullscreen imagery and easy to navigate menus to ensure the user was only ever one click away from what they needed.
"I have worked with Rob for many years, his ability to nail down design elements quickly and efficiently with impressive creative aesthetics is exactly what we need in the fast passed environment we work in, would always recommend him to others"
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